A large, bright green billboard with a minimalist design featuring black dots arranged in a pattern, displayed on the side of a tall urban building. The billboard stands out against the surrounding brick and concrete structures, with windows and architectural details visible.

Antimetal

By identifying design flaws and UX opportunities, our aim was to elevate the user journey seamlessly.

What we did

UX/UI Design Website Design Product Management

Year completed

2023

Project

Smarter AWS Cloud Cost Optimization

Antimetal optimizes AWS usage with AI, offering a solution to mitigate costs and avoid long-term commitments. By analyzing AWS usage patterns, Antimetal procures services tailored to specific needs, saving money and preventing lock-ins. Through a secondary marketplace, they automate the buying, selling, and transferring of reserved contracts, ensuring a win-win-win scenario for AWS customers.

Challenge

Antimetal's Redesign Odyssey

While redesigning Antimetal's product and website, our team encountered the captivating challenge of adhering to comprehensive guidelines dictating their logo and color scheme. This task wasn't just intriguing; it was pivotal in crafting mutually balanced products, harmonizing functionality with visual style.

Visual displaying the main font 'TWK Lausanne' in a large 'Aa' with a green gradient background. Below the large 'Aa,' smaller text examples of the font are shown, including uppercase and lowercase letters, numbers, and symbols.

Color palette visual featuring five color swatches: Chartreuse (#d9fa0e), White smoke (#f5f5f5), Cadet gray (#9d9d9d), Davy's gray (#4c4c4c), and Raisin black (#27272b). Each swatch is labeled with its corresponding name and hex code.

Black laptop displaying Antimetal's website on a yellow wireframe surface. The screen highlights 'Smarter cloud cost optimization' with the claim of saving up to 75% on AWS. Trusted by companies like Wiza, Upshot, Politico, and others, the website invites users to preview savings.

Solutions

Unifying Style Across Website and Product Design

One of the most captivating challenges in this endeavor was establishing a unified visual style for both the website and the product. We opted for a simple, light, structured aesthetic that echoed the company's vision. Furthermore, we extended this style beyond the website's structure to encompass various materials, including article covers, photos, and presentations.

Visual with a dark background showcasing Antimetal's features. It highlights a 'Powerful AI Prediction Model' for accurate usage forecasting, 'Frictionless Commitment Transfers' for automated RI transfers, and 'Underutilization Insurance' to protect against underutilization. The graphics include line charts and transfer illustrations in green and yellow tones.

Visual with a dark background, displaying a three-step savings process. Step 3, 'Start saving,' is highlighted. Below it, a semi-circular progress indicator in neon green and gray shows savings of $154,532, representing 72.1% of monthly spend, with a 20% increase.

Bright visual with a neon green background. The main text reads, 'Save 75% on AWS in 2 minutes.' Subtext highlights automation of cloud savings without contracts or engineering requirements. A prominent 'Preview Savings' button is centered below the text. The bottom section displays a dashboard screenshot with savings metrics.

Empowering Decision-Making with Data

The dashboard offers a comprehensive view of cost optimization, with data visualizations that simplify complex metrics. Users can quickly track monthly and lifetime savings, unapproved expenditures, and key recommendations — all designed to facilitate proactive management. Graphs and tables provide clear comparisons, helping users identify trends and savings opportunities effortlessly. By combining actionable insights with a user-friendly layout, we helped Antimetal equip teams with the tools needed to optimize cloud spending efficiently.

Laptop screen displaying the Antimetal dashboard with a bright yellow background. The interface shows key metrics like "Monthly Savings" ($154,532), "Lifetime Savings" ($1,126,796), and "Unapproved Savings" ($88,141). A line graph below tracks "Total Spend vs. Savings" over time, highlighting specific data points, while a table of recommendations for cost-saving actions is shown at the bottom. The sidebar includes navigation options such as "Catalog," "Dashboard," "Instances," and "Accounts."

“Rasa Design is a great team to work with — they deliver on time, are great communicators, and overall, they were amazing to work with. Their communication was A+.”

Matthew Parkhurst

Co-FOUNDER & CEO AT ANTIMETAL

Autopilot for Seamless Cloud Management

Antimetal's Autopilot screen is the epitome of clean, modern design, crafted to simplify complex workflows. With a minimalist layout and intuitive hierarchy, users can navigate effortlessly while enjoying a seamless interaction flow. From quick toggles to clear confirmation states, every element guides users toward informed, confident decisions. By integrating bold chartreuse highlights with sleek grayscale tones, Antimetal’s UI reflects its mission: cutting-edge innovation paired with accessibility for all users.

Laptop displaying Antimetal's "Autopilot" feature interface, showing a dashboard with toggles for enabling services across different regions and accounts. The laptop is placed on a sleek, dark metal surface with a grid pattern, against a minimalist black background, emphasizing a professional and modern design aesthetic.

Antimetal's "Autopilot" feature interface with a yellow gradient background. The interface highlights the ability to automate AWS cost optimization by enabling autopilot for multiple accounts and regions. A dropdown menu shows selected regions, including "US-East 0" to "US-East 3." A prominent "Enable Autopilot" button is displayed in bright green, emphasizing automation and efficiency in cost savings.

Creating a Visually Striking Launch Webpage

Crafting a webpage for Antimetal Launch Week presented a unique challenge: standing out while staying true to the brand's identity. We opted for a bold approach, contrasting deep black with vibrant splashes of the brand's bright green color. This juxtaposition created visual intrigue while maintaining coherence with the overall brand aesthetic. Despite the tight timeline, we successfully delivered a standout page that captured attention and set the stage for a successful launch.