A large, bright green billboard with a minimalist design featuring black dots arranged in a pattern, displayed on the side of a tall urban building. The billboard stands out against the surrounding brick and concrete structures, with windows and architectural details visible.
A bright neon yellow square logo with nine black dots arranged in a pyramid-like formation. The dots are evenly spaced, forming a triangular shape, with one dot at the top, followed by a row of two dots, then three dots, and finally three dots at the base.

Antimetal

Antimetal

Cut AWS costs with AI. No lock-in, no guesswork.

What we did

UX/UI Design
Website Design
Product Management

Year completed

2023

Antimetal uses AI to analyze AWS usage and procure services based on what you actually need — saving money and avoiding long-term commitments. We came in to redesign both the product and marketing site, working within existing brand guidelines (logo, chartreuse green, dark palette) to build one cohesive system that could flex across dashboard UI, website, and launch materials.

We landed on a unified design language — light, structured, minimal — that works across product and web. The dashboard puts cost data front and center: monthly savings, flagged spend, actionable recommendations. No clutter, no hunting. The Autopilot feature needed to feel effortless, so we focused on clear hierarchy and confident UI states that guide users through complex workflows without friction. For Launch Week, we leaned into contrast — deep black with punches of brand green — to create a page that stood out while staying unmistakably Antimetal.

The result: a product and site that feel like one system. Clear enough for first-time users, powerful enough for teams managing serious cloud spend.

Visual displaying the main font 'TWK Lausanne' in a large 'Aa' with a green gradient background. Below the large 'Aa,' smaller text examples of the font are shown, including uppercase and lowercase letters, numbers, and symbols. Color palette visual featuring five color swatches: Chartreuse (#d9fa0e), White smoke (#f5f5f5), Cadet gray (#9d9d9d), Davy's gray (#4c4c4c), and Raisin black (#27272b). Each swatch is labeled with its corresponding name and hex code.
Black laptop displaying Antimetal's website on a yellow wireframe surface. The screen highlights 'Smarter cloud cost optimization' with the claim of saving up to 75% on AWS. Trusted by companies like Wiza, Upshot, Politico, and others, the website invites users to preview savings.
Visual with a dark background showcasing Antimetal's features. It highlights a 'Powerful AI Prediction Model' for accurate usage forecasting, 'Frictionless Commitment Transfers' for automated RI transfers, and 'Underutilization Insurance' to protect against underutilization. The graphics include line charts and transfer illustrations in green and yellow tones.
Laptop screen displaying the Antimetal dashboard with a bright yellow background. The interface shows key metrics like "Monthly Savings" ($154,532), "Lifetime Savings" ($1,126,796), and "Unapproved Savings" ($88,141). A line graph below tracks "Total Spend vs. Savings" over time, highlighting specific data points, while a table of recommendations for cost-saving actions is shown at the bottom. The sidebar includes navigation options such as "Catalog," "Dashboard," "Instances," and "Accounts."
Visual with a dark background, displaying a three-step savings process. Step 3, 'Start saving,' is highlighted. Below it, a semi-circular progress indicator in neon green and gray shows savings of $154,532, representing 72.1% of monthly spend, with a 20% increase. Bright visual with a neon green background. The main text reads, 'Save 75% on AWS in 2 minutes.' Subtext highlights automation of cloud savings without contracts or engineering requirements. A prominent 'Preview Savings' button is centered below the text. The bottom section displays a dashboard screenshot with savings metrics.

We extend our heartfelt gratitude to Matthew Parkhurst for his outstanding collaboration and invaluable insights throughout this project. Our sincere appreciation to Tani Dyhdalo, Yuliia Samoilenko, and Rosty Volchak for their exceptional design expertise and unwavering professionalism.

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© 2026 Rasa Design Team

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Subscribe to RDT Newsletter

So rare, it’s not yet in existence.

You could be the first to read... well, something, eventually.

© 2026 Rasa Design Team

All rights reserved

Subscribe to RDT Newsletter

So rare, it’s not yet in existence.

You could be the first to read... well, something, eventually.

© 2026 Rasa Design Team

All rights reserved