A promotional image for Travel Dynamo showcasing a laptop screen displaying travel plans. The background is a smooth gradient from light purple to lavender. The text at the top reads "Streamlined Travel Planning & Collaboration" in bold white font. The laptop screen displays the Travel Dynamo interface with trip details for different family vacations, including dates, destinations, and costs. The interface shows various planned trips like "Von Ohlen Family Paris Vacation" and "Sagardia Family Turkey Sea Trip," each with pending tasks and awaiting agent status.

Travel Dynamo

Transforming the user experience in travel management, we delved into creating a seamless app that consolidates every aspect of the user's journey.

What we did

Branding UX/UI Design Product Management

Year completed

2023

Project

Streamlined Travel Planning & Collaboration

Imagine a platform where each trip unfolds like a story, each chapter meticulously crafted and organized. Gone are the days of juggling between tools, spreadsheets, and messaging apps. Travel Dynamo is a one-stop platform to create, manage, and present dream trips and itineraries like never before.

Elegant business card for 'Travel Dynamo' presented on a textured, black background. The card features a gradient from purple to black with white text. It displays the company name 'Travel Dynamo' at the top, followed by the name 'Luca Rossi' and the title 'Managing Director'. Below, contact details include a phone number and an email address, all arranged neatly to maximize readability and professional appeal.

Challenge

Transform the Chaos of Travel into a Symphony

The team wanted to develop a comprehensive web application for travel agents and destination management companies to meet their needs for client management, trip management, and itinerary building, among other features.

Screenshot of the 'Travel Dynamo' travel management application interface, overlaid on a serene twilight landscape. The interface displays upcoming trips for various families, including the 'Oder Family Antananarivo Vacation', 'Rossi Family Paris Vacation', and 'Silva Family Adventure'. Each trip card shows destinations, dates, the person responsible, task status such as 'Pending task' and 'Awaiting agent', and pricing information. The UI has a search bar on top with a dark purple theme, blending seamlessly with the background scene.

Solutions

Modernizing with User-Friendly Flair

Our challenge was to break away from the ordinary SaaS look and feel while maintaining a warm and welcoming atmosphere. After studying the market and our competitors, we developed a design that stands out with its modern charm yet remains user-friendly and inviting to all. By incorporating vibrant colors and intuitive layouts, we ensured that every interaction felt like a friendly gesture, guiding users effortlessly through their journey.

Image displaying a color palette with blurred circular patches in different colors on a dark background. Each patch is labeled with its respective color name and hex code: Orange (#FF9966), White (#FFFFFF), and Purple (#C78FFF). The labels are presented in a clear, easy-to-read font, aligning with each color's position.

Clear Paths, Seamless Travel

We've handled an extensive array of trip management data, encompassing bookings, itinerary specifics, customer preferences, and beyond. Thus, it's pivotal to craft interfaces that present this information clearly, cohesively, and comprehensibly. Travel Agents must swiftly locate necessary details without feeling inundated. Our solution simplified the process by categorizing information into tabs, facilitating seamless navigation, and enhancing user experience.

Image of a laptop displaying the 'Travel Dynamo' travel management software on a dark, textured surface. The screen shows a user dashboard for the 'Von Ohlen Family Paris Vacation' with various panels including tasks, files, messages, and itinerary. The dashboard is well-organized, featuring sections like 'Client Information', 'Budget Tracking', and a to-do list with tasks like 'Send form to client' and 'Pay DMC invoice'. The UI is sleek with a dark theme and purple accents, enhancing the visual appeal and readability.

"Graphic representation of a budget tracking dashboard for travel expenses featuring a colorful circular chart on a dark purple background. The chart is segmented into different colors representing various cost components: Accommodation (purple), DMC (Destination Management Company, orange), Flights (yellow), and Insurance (green). Each segment's size reflects its proportion of the total budget, which is $16,594.00. Below the chart, these categories are itemized alongside their respective color codes, with a line graph showing spending trends in the background.

"It's been an inspiring collaboration, where together we've crafted a product and brand that not only addresses the needs of travel agents and destination management companies for client and trip management but also excels in itinerary building and other essential features."

Darina Khomenko

HEAD OF DESIGN OPERATIONS AT RASA DESIGN TEAM

Agent Efficiency Unleashed: Itinerary Innovation

Undoubtedly, the most significant focus was devoted to the itinerary creation process, arguably the cornerstone of the product. We tailored unique pop-ups for various activities like accommodations, flights, and tours. Our aim? Simplify the process for travel agents. How? With two tabs: one for new tineraries and another for the Activity Library. Now, agents can swiftly access and modify activities, speeding up creation and enhancing efficiency.

A dark-themed interface displaying various sections for managing client information and trip details. The 'Client Information' section lists Melinda Von Ohlen, William David Von Ohlen, Sophia Marie Von Ohlen, and Alexander James Von Ohlen. Another section shows 'Von Ohlen Family Paris Vacation' with details including location (Paris, France), cost ($20,000), and dates (Sep 6, 2024 - Sep 14, 2024). A 'Discovery and Relaxation' activity is highlighted with a location in Nice, France. The 'Notifications' section displays messages and itinerary updates, including one for the Von Ohlen Family Paris Vacation.

The visual is a flight information card with a purple gradient background. Key details include: Location: Dallas (DFW) Date and Time: March 24, 2023, 17:30 Operating Carrier: Turkish Airlines Flight Number: TK 192 Baggage Allowance: Carry-on only Flight Class: Not specified Check-in URL: http://www.dfwairport.com The design features icons next to each category, giving it a modern, organized look.

Screenshot of a user interface within a travel planning application, showing a menu with various options for organizing a trip. The menu items are displayed in a vertical list with highlighted icons and titles on a dark purple background. The options include 'Transportation', 'Activity/Tour', 'Accommodation', 'City Guides', and 'Food & Drink Guides'. The 'Accommodation' option is currently selected and highlighted with a brighter purple outline, and a mouse cursor is hovering over it.

Group Coordination Made Easy

Navigating the landscape of group and individual travel posed a unique challenge. We wanted to ensure that traveling with loved ones or friends was a breeze. Hence, we developed a personnel management system that allows for easy coordination within groups by designating a dedicated contact person. But wait, there's more! We encountered the common issue of outdated client information. To overcome this, we introduced a user-friendly approach: agents can now engage in direct chats with clients to swiftly update details or even fill out forms from scratch. This not only accelerates the process but also fosters a more personalized and efficient experience when adding new clients to the CRM.

Stay Organized, Stay Connected

In the bustling world of travel agents, the calendar feature is a trusted friend, keeping schedules organized and on track. With trip management seamlessly integrated, agents can easily access upcoming trips and itineraries. We've added task deadlines to help prioritize work and never miss a beat. Plus, clients' trip durations and birthdays add a personal touch to interactions. The designed screen offers two views: card and calendar (week, month, day), ensuring effortless navigation of schedules.

Image of a laptop screen displaying the 'Travel Dynamo' task management interface, focused on tasks for April 3, 2023. The screen shows various tasks under categories like 'To Do', 'In Progress', and 'Done' on a sleek dark theme interface with purple highlights. Featured tasks include 'Pay DMC invoice' and 'Send form to client' related to the Von Ohlen Family Paris Vacation, with visible user avatars and task statuses. The design is modern and user-friendly, aimed at facilitating the organization of travel-related tasks.

Graphic display showing the date 'April 3, 2023' in large, white font centered on a vibrant background with a gradient of purple and pink hues simulating a twilight sky. Above the date, the word 'Today' is displayed in a smaller font, indicating the current date. The color gradient creates a calming and visually appealing background.

Screenshot of a task management interface from 'Travel Dynamo,' featuring tasks related to the Von Ohlen Family Paris Vacation. The interface, in a dark purple theme, shows an active task titled 'Send form to client' with a detailed description instructing to prepare and send a feedback form. This task card includes an image, labels for 'Pre-Travel', user icons indicating team involvement, and interaction icons such as thumbs-up, comment, and timer indicating 4 days left to completion. Below is another task labeled 'Pay DMC invoice,' categorized under 'Payments' and 'Pre-Travel'.

Chart Your Course Your Way

Finally, let's talk about the online itinerary — a dynamic showcase of the entire trip. It's not just a website — it's the gateway through which travel agencies captivate clients and sell their dream journeys. Setting Travel Dynamo apart from competitors meant marrying convenient functionality with a captivating design. Our masterpiece? An interactive website with every trip detail, including an immersive map. But there's more. We've added a dedicated bookings page. Here, clients effortlessly explore hotels and ticket details, with the option to download a PDF of all reservations. For offline moments, fear not! Agents can send a PDF, or clients can download it themselves.